Act! is now including Act! Marketing Automation Basic in all new and renewal licenses. The Basic level will allow you to send 2500 emails per month. This is a fantastic way to begin using Marketing Automation. Although you will not have any of the advanced features, you can begin by developing fantastic looking email templates and sending them out to your contacts. This is especially good news for users of the old Swiftpage E Marketing or Act! E Marketing packages, both of which have been obsoleted. The inclusion of the Basic tier of Act! Marketing Automation is a great alternative for these users. This new tier provides a drag and drop template editor and allows you to send up to 2500 emails per month which can be expanded to 10,000 emails per month for the cost of $15.00 per month for each 2500 added. You will also be able to see basic metrics in Act! as to whether your email was opened.
Act! like many vendors implements a policy whereby they support the current release of the product and specific older releases up to a certain date. When a release becomes unsupported, the products are no longer eligible for service packs, hotfixes, or compatibility updates. ASDS as a vendor can provide support on older versions of Act!, but sometimes a workaround cannot be developed without the manufacturer’s support. The dates below are the published upcoming Act! obsolescence policy dates. Products not listed here are already obsolete.
|Act! Growth Suite v22, Act! Premium v22||Through 3/31/22|
|Act! Growth Suite v21, Act! Premium v21||Through 11/30/21|
|Act! Pro v21, Act! Pro v22||Through 11/30/21|
|Act! v20 products||Through 11/30/20|
If you are running anything older than Act! v21, your software is obsolete and has already been locked at the last revision of that software. You can no longer get support from Act! In real terms this means your software is vulnerable from a security standpoint. When software is locked, you no longer receive the updates necessary to keep it performing with other related software. In the Act! world this mean Windows, Outlook, and GoogleTM.
It is time to consider an Act! subscription plan to keep you up to date and in step with other software applications. Act! Subscription plans include free updates as long as your subscription is active.
The bottom line is that by staying on an old release to save money, you are putting your company at risk. Both security risk from hackers as well as taking the risk of having access to your data and functions interrupted. Don’t be caught trying to restore your applications functionality.
Meanwhile, If you run into an issue on an older product, please check with us to see if we can help – we have been supporting Act! for over 30 years!
What are “data silos”?
A data silo is information that is used by one individual or by one department and is NOT available to others in your company.
Why data silos are holding you back…
You have almost no chance to get your arms around what is going on at your company with customers, prospects, and sales. In general, this is called “Business Intelligence”. Wikipedia has an interesting article about this subject: Business Intelligence definition. The article makes it sound like business intelligence is very complicated (and expensive). If you use Act! as designed it will give you a ton of what is going on at your company with your customers and prospects with very little effort.
Using the same technique all the time, can inadvertently put you in a rut.