What are “data silos”?

A data silo is information that is used by one individual or by one department and is NOT available to others in your company.

Why data silos are holding you back…

You have almost no chance to get your arms around what is going on at your company with customers, prospects, and sales. In general, this is called “Business Intelligence”. Wikipedia has an interesting article about this subject: Business Intelligence definition. The article makes it sound like business intelligence is very complicated (and expensive). If you use Act! as designed it will give you a ton of what is going on at your company with your customers and prospects with very little effort.

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